Online retail behemoth Wiggle has been fined $12,600 by the Australian Competition and Consumer Commission after admitting its customer service staff "likely misled" Aussie customers about their consumer rights.
Bicycling Australia“Under the Australian Consumer Law, consumers are entitled to a repair, replacement or refund when there has been a major problem with the product. This law applies to all businesses that sell products to consumers in Australia, including overseas based businesses,” ACCC Deputy Chair Delia Rickard said in a statement
This is a confirmation that any overseas businesses who retail to Australia customers technically need to satisfy Australian consumer law. The ability to perfectly enforce this may be difficult.
In this case, Wiggle have a local office and this very easily make them more approachable and the brand also have a strong interest in complying.
Disclosure: I am the site admin and in this thread am disclosing that Wiggle are a regular advertiser on Bicycles Network Australia