By masking its bikes as TVs, the damages reduced by 70-80 percent

opik_bidin
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By masking its bikes as TVs, the damages reduced by 70-80 percent

Postby opik_bidin » Fri Mar 22, 2019 4:29 pm

https://www.independent.co.uk/news/worl ... TZfqTgvaMM

A cycling company that was seeing a high number of its bikes getting damaged during deliveries has seemingly solved the problem by making a simple change: printing a flatscreen television screen on the boxes.

By masking its bikes as TVs, VanMoof, a Dutch manufacturer that exports bikes to customers overseas, has seen the damages reduced by 70-80 per cent.

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piledhigher
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Re: By masking its bikes as TVs, the damages reduced by 70-80 percent

Postby piledhigher » Fri Mar 22, 2019 8:44 pm

opik_bidin wrote:https://www.independent.co.uk/news/worl ... TZfqTgvaMM

A cycling company that was seeing a high number of its bikes getting damaged during deliveries has seemingly solved the problem by making a simple change: printing a flatscreen television screen on the boxes.

By masking its bikes as TVs, VanMoof, a Dutch manufacturer that exports bikes to customers overseas, has seen the damages reduced by 70-80 per cent.

Image
Image

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find_bruce
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Re: By masking its bikes as TVs, the damages reduced by 70-80 percent

Postby find_bruce » Fri Mar 22, 2019 8:50 pm

piledhigher wrote:Image
That's a bit harsh, September 2016 is recent on a geological scale
Anything you can do, I can do slower

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P!N20
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Re: By masking its bikes as TVs, the damages reduced by 70-80 percent

Postby P!N20 » Mon Mar 25, 2019 12:25 pm

opik_bidin wrote:By masking its bikes as TVs, VanMoof, a Dutch manufacturer that exports bikes to customers overseas, has seen the damages reduced by 70-80 per cent.
Unfortunately it was still a VanMoof inside.

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