E-bike brands look to powersport dealers to reach dirt bike enthusiasts
Posted: Sun Dec 08, 2019 3:20 am
from USA but I think it would be copied all around the world.
as many people say, that ebikes are really just motorcycles, why not have motorcycle shops and dealers selling them? too many haters in the bicycle world, so why not just cross over to the motorcycle world, which has happily received them, even forcing UCI to make a ebike competition.
on the other hand, the article also poses the question of shop and dealership, which then goes on service, especially since EV is going to explode the next years. Would you take your ebike to the bike shop or the Motorcycle dealer? why would you take it to your LBS only to be met by sneers and unfriendly remarks of not riding a real bicycle by the sop and other customers while your motorcycle dealer will happily service you? Will ebike be taken away from the bicycle world?
interesting to see the future. as ebikes were mostly received better in MTB, dirt bike enthusiasts are gobbling them up, but as transport becomes important I see city bikes and road bikes will have this effect too.
https://www.bicycleretailer.com/retail- ... bike-sales
Several e-bike brands are looking to powersport dealers as retail outlets, especially for electric mountain bikes, which are becoming a hit with off-road motorcycle racers.
"Local moto dealers would come up to us (at GNCC events) and say 'we want to sell your bikes,' and we thought maybe this is something we should look into. At first we thought it made sense to serve the GNCC racers who use electric bikes for training and as another toy in the garage. But when we started to visit the stores we saw there was a larger opportunity," Leiken said.
Scott said racers use e-bikes for training, race course reconnaissance, and for getting around the race pits. They allow parents of young racers to move around the course quickly to see their youngsters race.
Committed dirt bike enthusiasts see even $6,000 e-MTBs as a bargain compared to motorcycles, he said, and the e-bikes let them conveniently train from their homes when they don't have time to load up their dirt bikes and drive to a legal riding area
as many people say, that ebikes are really just motorcycles, why not have motorcycle shops and dealers selling them? too many haters in the bicycle world, so why not just cross over to the motorcycle world, which has happily received them, even forcing UCI to make a ebike competition.
on the other hand, the article also poses the question of shop and dealership, which then goes on service, especially since EV is going to explode the next years. Would you take your ebike to the bike shop or the Motorcycle dealer? why would you take it to your LBS only to be met by sneers and unfriendly remarks of not riding a real bicycle by the sop and other customers while your motorcycle dealer will happily service you? Will ebike be taken away from the bicycle world?
interesting to see the future. as ebikes were mostly received better in MTB, dirt bike enthusiasts are gobbling them up, but as transport becomes important I see city bikes and road bikes will have this effect too.
https://www.bicycleretailer.com/retail- ... bike-sales
Several e-bike brands are looking to powersport dealers as retail outlets, especially for electric mountain bikes, which are becoming a hit with off-road motorcycle racers.
"Local moto dealers would come up to us (at GNCC events) and say 'we want to sell your bikes,' and we thought maybe this is something we should look into. At first we thought it made sense to serve the GNCC racers who use electric bikes for training and as another toy in the garage. But when we started to visit the stores we saw there was a larger opportunity," Leiken said.
Scott said racers use e-bikes for training, race course reconnaissance, and for getting around the race pits. They allow parents of young racers to move around the course quickly to see their youngsters race.
Committed dirt bike enthusiasts see even $6,000 e-MTBs as a bargain compared to motorcycles, he said, and the e-bikes let them conveniently train from their homes when they don't have time to load up their dirt bikes and drive to a legal riding area